55 000 South African Internet users are now active twitter users.
South Africans publish 1.5 million tweets per month.
4.5% of South African web sites reference twitter.
Twitter.com is the 7th most popular web site in South Africa.
47% of the tweets are addressed to another twitter user (which means that conversation is a big part of twitter)
Most popular time of the day to tweet is 19h00 to 20h00. Most popular day is Tuesday.
CAPE TOWN has the most twitter users, accounting for a THIRD of all SA twitter users. Followed closely by Johannesburg. The rest of South Africa hasn’t discovered twitter yet (they’re slow).
BIT.LY is the most popular URL shortener on twitter (which also tracks how many clicks the link received) – lots of links are shared on twitter. What kinds of people use twitter?
The most popular occupations of SA twitter users are designers, students, writers, engineers, journalists, photographers, artists and entrepreneurs.
The most popular interests of SA twitter users are love, life, music, Africa, you, fun and (the) world.
Why has twitter become so popular? Instant gratification. You get the info you’re interested in at a fast and furious pace. Up to date news hits twitter before it hits your newspaper, radio, tv, media web site or blog site.
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