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You may have seen the Internet Campaign which Aims to Make Ugandan Warlord Joseph Kony ‘Famous’. That is to make public knowledge his heinous war crimes. More here.

The new 30-minute Kony 2012 video, created by Jason Russell for Invisible Children, had nearly two million views on YouTube in its first 48 hours of being posted and aims to “make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.”

Social media has helped spread the word about Russell’s video, and celebrities from Zooey Deschanel to Rihanna have lended their names to the cause.

Kony’s Lord’s Resistance Army began its violent rise in 1986, and the group is believed to have abducted 66,000 children and displaced over two million people, turning young boys into child soldiers, younger girls into sex slaves and mutilating and killing untold thousands of innocent civilians along the way. In October, the U.S. sent 100 special-forces soldiers to Uganda in the hope of capturing Kony. Russell wants a public outcry to force the government to keep those soldiers there and to encourage others to help in the search.

According to CBC News, Russell plans to target 20 culture leaders (think Oprah Winfrey and Mark Zuckerberg) to help spread the Kony word and then flood the world with information about him and his compatriots, starting on April 20. I’m doing my bit here.

Of course, there has been wide response, including a follow up post on where and how Kony  is currently operating. Read here. Also an article on an individual who has seen and experienced Kony’s evil here. Either way the man has committed incredible war crimes and that very fact needs to be spread.