2016 African Blogger Award winners announced and The Incidental Tourist is Runner-up Best Travel Blog in Africa.

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African Blogger Awards. – Greatly honoured to have The Incidental Tourist named as Runner-up for top Travel blog in Africa by African Blogger Awards, behind my friends The Travel Manuel. Congrats to all the winners and thank you to all that support my love of words and travel. Such great blogs in the ‪#‎ABA2016‬ mix.

2016 African Blogger Award winners announced:

The winners of the annual African Blogger Awards have been announced, with the competition receiving over 2,000 entries from across the continent, more than doubling the number of entries from 2015. The awards saw particularly strong growth in entries from West Africa.

Entries were open in five main categories including Africa’s Top Blogger, Top Instagrammer, Top Twitter Profile, Best Facebook Page and Top YouTuber, as well as across 20 sub-categories. Categories that saw the highest growth in entries included the Top Blog in Africa category which grew by 191 percent compared to 2015, and the Marketing, Media and Brandcategory, which grew by nearly 80 percent.

“This is the third year we’re running the African Blogger Awards competition, and every year we not only see an increase in the number of entries, but also in the quality of world-class content that the social media influencers are creating and sharing across their various platforms,” says Murray Legg, Global Head of Strategy for Webfluential and co-founder of the African Blogger Awards.

The winners in the five main categories are:

The 2016 African Blogger Awards were sponsored by the Bill and Melinda Gates Foundation. This year saw the addition of three new categories – Women and Girls Empowerment, Public Health and Social Issues and Active Citizenship. The winners and runners up in these categories came from Nigeria, Kenya and Ghana, emphasizing the importance that online and social media play in highlighting social issues across the continent.

Winners in the three new categories are:

“The Gates Foundation extends its congratulations to the winners in these three categories. The work you are doing to highlight both the great successes and continuing challenges facing African development is highly commendable.  Your work has sparked conversations around sensitive issues and you have helped increase accountability in critical sectors like public health,” said Dr Ayo Ajayi, Africa Director for the Gates Foundation. “Perhaps the most powerful role that a medium like blogging plays is that it provides a platform for a diversity of voices. People on this continent are now actively sharing their own stories and that’s a very positive and powerful thing.”

The remaining category winners include:

Winners in each category receive a commemorative trophy and a web banner announcing their achievement that they can leverage on their winning platform and across their personal social networks.

“Our hearty congratulations go to the winners of the 2016 African Blogger Awards, all of whom are great examples of how Africans are choosing new ways to communicate and consume content,” says Legg. “They are leapfrogging traditional media and historical constraints, and setting a new status quo in social commentary, information sharing and interaction across borders, democratising access to information in the process. It is indeed an exciting time to be a part of the digital universe in Africa.”



About the African Blogger Awards:

The African Blogger Awards provide an impartial measure of the reach, resonance and relevance of an influencer channel, and winners are chosen based on scientific metrics, rather than through peer nominations and voting.

Entrants are required to register their online properties on Webfluential, the platform that give brands and the marketing industry, including advertisers, public relations agencies and media buyers, an independent measurement of the most relevant online and social influencers to include in their campaigns.

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