E-Tourism Africa Summit. My Presentation. Travel Bloggers.


ETAS15. – By invitation of Damian Cook of E-Tourism Summit, I was invited to join the panel discussions surrounding bloggers and working with bloggers at the Cape Town #ETAS15 yesterday.

Offered the opportunity to present some ideas and advice based on my work experience, I spoke mostly about the ethics of professional blogging, the need for us to be true to ourselves and our voice as well as the benefits of doing research to find the best blogger for the job or brand.

For your interest, I’ve uploaded the presentation to Dropbox, you can access it here. Should there be any questions, do let me know.



The Great Blogger Debate. What’s the real value of bloggers and what’s their role in travel marketing? The lines between pure user generated content and professionally produced content are becoming increasingly blurred. Using samples of their work and case studies, we will discuss their role and how influence is defined. We will look at the relative value of a paid Brand Ambassador and a freelance content producer, and discuss how the trade can work with them.

Presenters and participants: Dawn Jorgensen: Blogger and Journalist. Mariette Du Toit Helmbold: Destinate. Natalie Roos: Blogger. William Price: South Africa Tourism. Andy Carrie: Marketing Entrepreneur and Instagrammer.

Below are the incredible #ETAS15 speakers, with the program right hereFor the #ETAS15 highlight package, watch this video.


For regular news and updates and to make sure you don’t miss the next one, subscribe to their website and connect on Facebook and Twitter.

Thank you again for the opportunity to be involved with #ETAS15.

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Dawn Bradnick JorgensenDawn Jorgensen
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The Incidental Tourist

The Incidental Tourist is a Personal Travel Blog of a conscious traveller with a deep love for Africa, its people and the environment.

Here I bring you narratives, stories, video and photographs from my travels around the globe, including accounts of gorilla trekking in Uganda, tree planting in Zambia, turtle rescue in Kenya, setting up temporary home in Lisbon, accommodation and restaurant reviews, as well as details of the conservation efforts that I support.

A self proclaimed earth advocate and beauty seeker, I invite you to join me and share In my love of sustainable impact travel – and the rich offerings of our beautiful world.

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