Which are Instagram’s current most popular travel destinations?

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As Instagram marked its 10th birthday and with the app still growing in popularity, a growing number of travellers are choosing destinations, hotels, and even restaurants based on how ‘Instagrammable’ they are.

I received this infographic highlighting the most popular destinations worldwide according to the posts on Instagram – with London topping the list, followed by Paris and New York. Cape Town ranked 44th globally, not bad – but I believe we can do better.

For 2019, the most Instagrammed destination in the world was London – beating out both Paris (in second place) and New York (third place) – despite uncertainty in the United Kingdom about Brexit. New entrants into the top ten include Jakarta in Indonesia and Tokyo in Japan. Jakarta has been named one of the fastest-growing cities in the world by the World Travel and Tourism Council (WTTC), while Japan has also enjoyed rapidly growing tourism over recent years due to relaxed visa requirements and increased flights to Japan by low-cost carriers.

The data further drilled down into various sub-categories, with Berlin taking the top spot for the most selfied location in the world – far outranking London, which previously held the title. Santiago in Chile took the #1 position for scenic posts, while Rio de Janeiro took the mantle of the most sexually-suggestive posts (unsurprisingly). Interestingly, Dubai took the top spot for the most popular locations for photos of couples on Instagram, beating Paris which previously held the #1 position. One of the top categories on Instagram, however, has to be food photos, and while Phuket previously held the top position in this category, Tokyo is now the foodie favourite of the world. Interestingly, the top 10 are still dominated by Asian cuisine.

Cape Town ranked 44th globally, the only South African city to make the list for 2019. Unsurprisingly, most of the photographs shared in this beautiful tourist hotspot are of the scenery, including Table Mountain, the ocean, wine estates, and much more.

London and Paris weren’t the only destinations to move up on the list. Instanbul has moved from 6th to 5th place, and Barcelona has moved from 9th place to 8th place in 2019. The Turkish tourism industry has been recovering over the last couple of years as security in the country has been strengthened, while Barcelona’s tourism has been bolstered by increased flights to the destinations.

New entrants into the top ten include Los Angeles in the USA, Jakarta in Indonesia, and Tokyo in Japan. Jakarta has been named one of the fastest-growing cities in the world by the World Travel and Tourism Council (WTTC), while Japan has also enjoyed rapidly growing tourism over recent years due to relaxed visa requirements and increased flights to Japan by low-cost carriers.

The full report can be found here: Instagram’s most popular worldwide destinations based on the number of posts published in the app for various destinations.

About Hoppa

** This info was provided by hoppa. Founded in 2004, Hoppa offers smooth rides, and has helped over 30-million passengers around the globe ‘arrive happily.’ As a leading specialist in ground transportation services, hoppa serves over 700 airports and 7,500 cities and resorts globally. Passengers have a variety of options that include shuttles or private transfers in a range of cars, minibuses, coaches, shuttles, limousines, and even water taxis. All vehicles are all well-maintained and comply with local, national, or EU transport regulations. For more information, visit https://www.hoppa.com.

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